Kester Capital

Briefing Media acquires agriculture finance insight business Agrimoney

11 October 2014

Briefing Media, the UK’s leading agriculture information and events group, has today acquired Agrimoney, the agriculture investment information specialist.

Agrimoney ( was established in 2009 to provide the link between investors and the global food chain. Since its launch it has grown to attract over 70,000 users per month, across more than 170 countries.

Agrimoney is the latest addition to Briefing Media’s expanding agriculture portfolio which includes Farmers Guardian; Arable Farming; Dairy Farmer; LAMMA, the UK’s leading agriculture machinery show; CropTec; Farmers Weather; LammaXchange and The British Farming Awards.

Commenting on the deal, Rory Brown, co-founder of Briefing Media, said: “Agrimoney is a powerful addition to our agriculture brands and will enable us to expand into adjacent markets and geographies. Agrimoney will now become the spearhead of our further extension into the agri-finance markets through an enhanced product suite of data, news, analysis and commercial meeting places – both face-to-face and online.”

Agrimoney’s founder, Mike Verdin, said: “The increasing numbers of mouths to feed, the demand for ever-more sophisticated diets, and the potential for turning food into fuel has turned the growing business of agriculture into big business.  Agriculture – to which financial markets owe a debt of history, even down to the derivation of the word capitalism – is back at the forefront of investment thinking.  I am delighted to be joining Briefing Media to work on the evolution of the offering and community which Agrimoney has developed. We have exciting plans for the future.”

Details of the transaction were not disclosed.


Contact us:

Kester Capital:   Cameron Crockett / +44 20 3747 5700
Briefing Media:   Neil Thackray /
Agrimoney: / +44 1432 839 131

About Kester Capital
Kester Capital is a mid-market UK private equity firm investing in businesses with an enterprise value of £10-50 million. It was established in 2007 as Greenhill Capital Partners Europe, the European private equity arm of Greenhill & Co.

About Briefing Media

Briefing Media was established to acquire business-to-business media assets with strong market positions.  During Kester Capital's ownership, Briefing Media made five acquisitions across three sectors: agriculture, healthcare and media strategy.  Briefing Media's agriculture assets formed the UK's leading agriculture information and events group.

About Agrimoney

Agrimoney was founded in 2009 by Mike Verdin – a farmer’s son and journalist who had previously worked for the BBC, Financial Times, The Times and as Editorial Director at Parliamentary Review.

Agrimoney is the leading international source of news and analysis on investment in agriculture and the food supply chain.

Through coverage of agriculture companies, crop users, farm suppliers, fertiliser producers, commodity traders and land investors, Agrimoney provides real-time analysis of opportunities in this rapidly evolving sector.

In 2013 Agrimoney was named best business/finance news website at the Online Media Awards, and was runner-up in the same category in 2014 to Forbes but ahead of the Financial Times and Wall Street Journal.