Briefing Media announces the sale of Pulse
30 November 2013
Briefing Media announces that it has sold Pulse, the UK's market-leading magazine, website and learning platform for general practitioners, to Cogora. Ltd.
Cogora is a media and marketing services company specialising in healthcare. Pulse will be integrated into Cogora's portfolio, which includes Nursing in Practice, Management in Practice and The Commissioning Review.
Commenting on the sale, Neil Thackray, CEO of Briefing Media said: "We are extremely proud of the work we have done with the Pulse team since acquiring the business from UBM in 2012. Our user-centric approach has re-positioned the business and driven a much deeper engagement with GPs. Pulse is commerically robost, scored very well in the recent joint industry readership research and is positioned well for its next stage of growth. I know that Cogora will continue to grow this fantastic brand, as Pulse becomes part of a larger healthcare media group."
John Pettifor, Cogora Chief Executive, said: "Pulse is the final piece of the puzzle for our primary healthcare portfolio. For many years we have been producing inspirational and incisive content for practice and community nurses, practice managers and, more recently, clinical commissioners. This acquisition means our reach across the UK's primary care community will be far greater than any other company."
The Pulse assets include the monthly Pulse magazine and associated website, pulsetoday.co.uk. Pulse also hosts a series of events, including Pulse Live, and an online education platform, pulse-learning.co.uk.
Kester Capital: Cameron Crockett / +44 20 3747 5700
Briefing Media: Neil Thackray / firstname.lastname@example.org
About Kester Capital
Kester Capital is a mid-market UK private equity firm investing in businesses with an enterprise value of £10-50 million. It was established in 2007 as Greenhill Capital Partners Europe, the European private equity arm of Greenhill & Co.
About Briefing Media
Briefing Media was established to acquire business-to-business media assets with strong market positions. During Kester Capital's ownership, Briefing Media made five acquisitions across three sectors: agriculture, healthcare and media strategy. Briefing Media's agriculture assets formed the UK's leading agriculture information and events group.