Kester Capital

GCP Capital Partners announces Briefing Media

19 March 2012

GCP Capital Partners LLP (“GCP Capital”) announces the formation of Briefing Media through the acquisition of two leading business media assets, Farmers Guardian and Pulse, from UBM plc. This transaction provides the opportunity to further develop these brands and pursue conventional and digital media opportunities over the coming years. GCP Capital will also be actively seeking to identify and acquire further assets with similar characteristics.

Farmers Guardian is a weekly newspaper and website covering the farming and agriculture sector, primarily based in Preston. Pulse is a weekly magazine, website and events organiser for general practitioners and primary healthcare professionals in the UK, based in London. Both Farmers Guardian and Pulse are well established with a long history and strong reputation in their respective sectors.

Cameron Crockett, Partner at GCP Capital, said: "The opportunity to back this high calibre management team of Neil Thackray, Rory Brown and Rupert Levy to acquire the Farmers Guardian and Pulse assets was an attractive proposition for us. They have an impressive track record in the media space and we are delighted to be working with them to build on the foundation that this transaction has laid. We are strong advocates of value creation through buy and build strategies and we will be actively looking to support them in the acquisition of further business media assets."

For GCP Capital, this transaction builds on their investment track record in the media sector, having recently acquired World Trade Group, a business-to-business events organiser. GCP Capital has also invested in Travel Entertainment Group, a provider of in-flight entertainment services.

For further information please contact:

GCP Capital Partners

Cameron Crockett
Adam Maidment
+44 207 198 7400

Briefing Media

Neil Thackray
Rory Brown
+44 207 332 2900

About GCP Capital Partners

GCP Capital Partners LLP is a mid-market European private equity firm. It generally makes controlling or influential minority equity investments of up to £30 million.

About Briefing Media

Briefing Media is a business media company which operates brands in the agriculture, healthcare and media sectors. Briefing Media publishes news and information, provides print and online tools for professionals and runs events and seminars. Briefing Media’s brands include Farmers Guardian, Dairy Farmer, Pulse, Pulse Learning, Pulse Seminars, Practical Commissioning and