Kester Capital

GCP Capital Partners LLP announces ShoppingAtHome Limited

05 January 2012

GCP Capital Partners LLP (“GCP Capital”) is pleased to announce that it is supporting Peter McDermott and his management team through an investment in ShoppingAtHome Limited. The investment will facilitate the development of their initial gardening offering, You Garden ( GCP Capital intends to support the management team with additional capital for acquisitions in the home shopping sector as it builds a multi-product and multi-channel business to consumer platform.

Cameron Crockett, Partner at GCP Capital, said: "We have evaluated numerous home shopping opportunities and teams and have been very impressed by Peter’s approach and outstanding track record and the Shopping @ Home business model. We are actively looking to grow the business through acquisition."

Peter McDermott, Founder and CEO, commented: “GCP Capital have demonstrated a thorough understanding of the home shopping sector and in particular the gardening market. They have a strong appetite for both organic and acquisitive growth. I look forward to working with them to create a business of scale, serving a diverse section of the home shopping market in the UK, within and beyond the garden market.”

For further information please contact:

GCP Capital Partners

Cameron Crockett
Ian Wood
+44 207 198 7400

ShoppingAtHome / You Garden

Peter McDermott
+44 207 332 2900

About GCP Capital Partners

GCP Capital Partners LLP is a mid-market European private equity firm. It generally makes controlling or influential minority equity investments of up to £30 million.

About Shopping @ Home Limited / You Garden

Shopping @ Home Limited is a multi channel home shopping platform which will operate in several product verticals, including gardening through its You Garden ( offering. The business aims to scale up organically and via acquisitions in the home shopping business to consumer arena.